Upcoming Events

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Wednesday, February 8th
Selling Strategy for Design Firms - A conversation with Debbie Millman

Where:  Noble Desktop
  |  594 Broadway
New York, NY 10012
MAP
Time: 6:30 pm time to chat; 7:00 pm discussion begins
Cost: Free for members with emailed code, $15 for non-members

RSVP:
BUY YOUR TICKET HERE

Are you the type of designer that believes that defining the problem is 99% of the solution? Do you find yourself spending additional time on projects to unearth key issues, ultimately redefining the projects you are asked to design? Do you wish that you could charge for those services?

Join Spark's Sheri L Koetting as she interviews design business guru Debbie Millman on the art of integrating strategy into your design business.

Debbie Millman is the Design Group President at Sterling Brands an agency highly regarded for their ability to link brand strategies to design execution through a process they call "Design Intelligence." Debbie is also Chair of the MPS Branding Program at the School of Visual Arts, and the opinionated and provocative host of the internet radio show Design Matters.


Sheri L Koetting is the Co-Founder and Chief Strategist of MSLK, a marketing and design agency who finds that providing strategic thinking in addition to great creative is their true value.

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This month's event is generously hosted by Noble Desktop, providing computer graphics training in web development and digital media, including a variety of free seminars.



Tuesday, March 13th
Spark Studio Lecture Series - Triboro Design Solutions

Where:  Noble Desktop
  |  594 Broadway
New York, NY 10012
MAP
Time: 6:30 pm time to chat; 7:00 pm discussion begins
Cost: Free for members with emailed code, $15 for non-members

RSVP: Tickets will go on sale one month prior to the event


Award-winning husband and wife team and ADC Young Guns, David Heasty and Stefanie Weigler of Triboro will discuss the ins and outs of running a small design studio. Particular emphasis will be placed on discussing work/life balance, business successes, and industry recognition.

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This month's event is generously hosted by Noble Desktop, providing computer graphics training in web development and digital media, including a variety of free seminars.



Tuesday, April 17th
MEMBERS ONLY EVENT
How to Control Money Conversations with Clients - Ilise Benun

Where:  Noble Desktop
  |  594 Broadway
New York, NY 10012
MAP
Time: 6:30 pm time to chat; 7:00 pm discussion begins
Cost: Free for members with emailed code

RSVP: Ticket reservations will open one month prior to the event


Talking to clients about money can be a creative professional's stickiest topic. Learn to take control of the conversation.

This session with Ilise Benun, founder of Marketing-Mentor.com, addresses every aspect of the money conversation, from targeting the right clients (the ones with budgets) all the way through closing the sale. Attendees will learn many invaluable tips, including:
• how to chose and qualify prospects
• how to decide which ones to write proposals for
• how to say exactly the right thing when talking numbers, both before and during a project
• how to find out what the budget is, even if the client says there isn't one!

Ilise Benun is a national speaker and author, founder of Marketing Mentor and co-producer (with HOW Magazine) of the Creative Freelancer Conference. She is a specialist in working with creative professionals who are serious about growing their businesses. Ilise is the author of seven books including, “The Creative Professional’s Guide to Money: How to Think About It, How to Talk About It and What to Do About It,” “The Designer’s Guide to Marketing & Pricing,” and “The Art of Self Promotion. She started her Hoboken, NJ-based consulting firm in 1988 and has a B.A. in Spanish from Tufts University.

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This month's event is generously hosted by Noble Desktop, providing computer graphics training in web development and digital media, including a variety of free seminars.



April
The Rapidly Evolving World of Web Fonts

Where:  Noble Desktop
  |  594 Broadway
New York, NY 10012
MAP
Time: 6:30 pm time to chat; 7:00 pm discussion begins
Cost: Free for members with emailed code, $15 for non-members

RSVP: Tickets will go on sale one month prior to the event


Learn all about the pros and cons of web fonts and how best to use them to enhance the websites you're designing.

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This month's event is generously hosted by Noble Desktop, providing computer graphics training in web development and digital media, including a variety of free seminars.



Wednesday, May 9th
Create "Your Instant Strategic Plan™" for Your Design Business with Shaun Smith

Where:  Noble Desktop
  |  594 Broadway
New York, NY 10012
MAP
Time: 6:30 pm time to chat; 7:00 pm discussion begins
Cost: Free for members with emailed code, $15 for non-members

RSVP: Tickets will go on sale one month prior to the event


Learn a proven way to plan your business in less time than it takes to watch a movie!

During this hands-on interactive workshop, we'll break down your short and long-term goals into an effective one-page road map with actionable weekly steps towards achieving your quarterly objectives!

Shaun Smith has worked as a profitability coach and management consultant since the 1990s. A graduate with honors from the Wharton School and a Wall Street veteran, Shaun is the founder of Leadas Business Advisors, which specializes in advising family- and women-owned businesses. He finds working directly with small business owners to be especially rewarding.

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This month's event is generously hosted by Noble Desktop, providing computer graphics training in web development and digital media, including a variety of free seminars.





Event Policies
Spark is open to independent and freelance graphic designers who have a minimum of 5 years experience as a designer and derive at least 75% of their income from design fees. All membership applications are subject to approval by the steering committee.

Complementary service providers such as printers, copywriters and programmers are invited to attend both our Summer BBQ and Holiday Networking party to meet our members.

Many of our events fill up quickly to ensure your spot, RSVP quickly.
















































Design: MSLK